Liverpool news: Reds ‘in advanced talks’ with Nike over kit deal that would eclipse Manchester United’s adidas contract
Manchester United currently have the biggest deal in England with their agreement with Adidas worth £750million.
ESPN FC report that any Liverpool deal with Nike would exceed that of United’s.
Their current contract with New Balance, worth £45million a year, is due to expire at the end of next season.
It has been reported the American sportswear company has a ‘matching clause’ in its contract which enabled them to extend their current deal by matching a rival offer.
The Reds are also understood to have held discussions with Adidas and Puma to try and secure the highest possible figure.
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Any deal struck is unlikely to reach the levels of the contracts negotiated by Barcelona and Real Madrid, but it is thought they can command a similar or better deal than United currently have.
Barcelona agreed an £100million-a-year deal with Nike in 2018 and it is the biggest in football.
It eclipsed the £98million-a-year contract Real Madrid struck with adidas in 2015.
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Liverpool revealed record-breaking financial figures in February as they posted a pre-tax profit of £125million for the year ending May 2018.
Any new kit deal of the magnitude talked about would see this figure only increase.
Source: Prem News